How to improve and add your audience through outdoor signage


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Whether you’re trying to lure customers into your business, announce an upcoming event, or communicate important information to passersby, informative outdoor signage is one of the most effective and affordable ways to achieve this goal. But it’s not as simple as putting up an ad, and it takes careful consideration to make sure your signage is clear, concise, and aligned with your brand.

To get the most out of your outdoor sign, consider these tips for creating a visually striking and informative message:

Focus on Effective Fonts

The most successful informative outdoor signs use well-designed fonts that are easy to read. This is especially important if you plan to have your sign displayed in areas with low visibility, such as on top of a building or behind a bush. In general, sans serif fonts are preferred, as they tend to have a more distinct appearance that helps them stand out from other words and elements on your sign.

Similarly, contrasting colors are important for informative signage because they can help increase the clarity of your message. According to the Outdoor Advertising Association of America, high color contrast can improve sign recall by 38%. Typically, “hot” colors like orange and yellow are more stimulating to the eye, while blues and greens tend to be calming. In addition, a proper amount of “white space” is crucial because it prevents visual clutter that can impair sign visibility.

Keep Your Word Count Down

To be effectively informative, your signage should be concise and short. A few lines of text are sufficient to convey your messaging, and more can actually detract from the overall effectiveness of your sign. After all, customers are busy and have limited attention spans, so they don’t have time to read a lengthy marketing message.

Use Color to Clarify Your Message

If you want your informative outdoor signage to be clear, concise, and aligned with the rest of your branding, be sure to use consistent visuals. This will help your audience associate your sign with your business, event, or organization and make it easier to recognize. Using icons, symbols, and bold colors are also great ways to help your signs catch the eye of viewers from a distance.

Invest in Quality Materials

A quality sign that catches the eye is useless if it falls apart or becomes damaged after a few months in the elements. To ensure that your sign is made with sturdy materials that will hold up to rain and snow, spend some time researching various sign vendors in Dubai. Check out their client testimonials, request samples of their work, and ask for details about the cost and design process before you decide to partner with them.

With a little bit of effort and creativity, you can create informative outdoor signage that will leave a lasting impression on your customers. For more advice and assistance, contact the team of expert sign designers at Identity today. We’re happy to provide you with a free consultation and estimate.


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